A research-materials store that shipped as sixty-six identical vials in a single grid. We rebuilt the storefront into five research categories with a featured set and a documented-lot brand — and we run the ads too.
Storefront
Brand
Paid ads
Senna Research — Research e-commerce66 → 5identical vials in one grid, rebuilt into five research categories
66 → 5identical vials, rebuilt into five categories
1featured set up front
Adsrun by us, ongoing
The product as we found it
The store shipped as sixty-six identical vials in a single grid. Nothing told a buyer where to start, what was different, or why to trust the product.
What we changed
Senna Research — Research e-commerce
01Rebuilt the catalog into five research categories.
02Added a featured set so buyers have a clear place to start.
03Built a documented-lot brand that puts the proof up front.
04Run the ads that bring buyers to it.
What moved
One undifferentiated grid became a storefront a researcher can navigate — and we keep feeding it traffic.