Case study · AI platform

Magai

An all-in-one AI platform — multi-model chat, image and video, personas, team workspaces, billing. We ran product from the first paying customers and shipped every week for two years.

Product
Design
Engineering
Billing & orgs

Magai — product film10×$10k → $100k MRR in two years

10×MRR, $10k → $100k, over two years

−70%support conversations per subscriber, in four months

2 yrsof weekly releases

The product as we found it

Magai had its first paying customers and $10k a month in revenue. The product had to cover a lot at once — multi-model chat, image and video, personas, team workspaces and billing — and keep growing without slowing down.

What we changed

Magai — product film

01Ran product from the first paying customers onward.
02Shipped every week, for two years.
03Architected the billing and org system that team workspaces run on.
04Fixed billing and the product itself before adding support agents — so support load fell per subscriber instead of rising.

What moved

Monthly recurring revenue went from $10k to $100k over two years of weekly releases. More recently, support conversations per subscriber fell 70% in four months — after we fixed billing and the product, not by adding agents.

Who built it